But now under the leadership of Budi Hartono and Bambang Hartono, which are the sons of Mr. Oei, Djarum has awaken once again and grow bigger. Even in 1998, Djarum has own majority share of Bank Central Asia (BCA). The success of Djarum achieving its goal cannot be separated to its commitment stated in its five main cores as the pillars to develop the company. Djarum also has a vision and mission in order to operate and develop its company. Djarum is “ To satisfy the global smoker’s needs”. It is proven by the statement stated in its official website that : Besides that, Djarum never forgets its hometown. “ Despite our success, Djarum remains firmly rooted in its hometown of Kudus. As we have grown, so have our abilities to contribute: where once we helped the community of Kudus, today our corporate social initiatives programs have a national focus and a global outlook.” These roots help us to remember where we came from, and to keep in mind our obligations to society. Seeing this commitment, at least that Djarum will never forget where it is started and how it started. By holding this commitment, Djarum produces another project that is dedicated to Indonesia in the field of social, sports, environment, culture, and education. This project called as corporate social initiatives. Djarum has its business strategy to operate the company and to nurture the success that they have gain. For the first run, Djarum has produced Djarum Super, Djarum Coklat, Djarum 76, Djarum Istimewa. But Djarum saw a stagnancy of the selling. Another step has taken by producing mild cigarettes, these products known as L.A Light, L.A Menthol, Djarum Super Mezzo, Djarum Black and Djarum Black Menthol. It was not stop until this step, Djarum also produce flavor cigarettes such as Brand Djarum Black Tea, Djarum Black cappuccino, and Djarum Super Mezzo. Djarum use different strategy approach in promoting the Djarum Super Mezzo. The phrase “Djarum super” added in this brand. A few of her noted Hindi songs are - Ab Nahi Dharat Dheer Dheer of Anjaan Garh, Maine Jo Lee Angrayee Teri Mehfil of jagte raho, Aayee Mere Jeevan Ki Saanjh Suhani and Dil Bhi Udaas Udaas Chaman Bhi Udaas of sabya Sachi, Jungle mangal of Baaghi, Ashkon Me Chhipi Mohabbat Ki Kahani of Pehla aadmi and Aa Jaa Re Balam Tujhe Meri Kasam of Ek do teen.By using well known and strong image of “Djarum Super” among the people, Djarum use it as the strategy to elevate the sell of Djarum Super Mezzo. Later too, she has been associated with Bangladesh for many social activities. Compositions of Salil Chowdhury and Sudhin Dasgupta made her a popular singer of Bengali.ĭuring the Bangladesh Liberation War, she was among Bengali film artists to raise funds for refugees. She has also worked with Robin Chattopadhyay and Nachiketa Ghosh. Hemanta and Sandhya became known as the voices behind the pairings of the Bengali superstar Uttam Kumar and his leading heroines, particularly Suchitra Sen. Her Bengali duets with Hemant Kumar made her a popular singer of Bengal. Shyamal Gupta has written many songs sung by Sandhya later. Her debut film song was for the film Anjan Garh at the age of 17. Though she conquered the big mountain of Indian classical music, she is most known for light music and film songs. Sandhya received formal training in music from Pandit Santosh Kumar Basu, Professor A T Kannan, Professor Chinmoy Lahiri, Ustad Bade Ghulam Ali Khan and his son Ustad Munavvar Ali Khan. Thus she became the third female playback singer to receive this award, and the first to receive outside Tamil language. She received National award for best playback singing in the year 1970 for the songs of Bengali movie, Jay jayanthi and Nisha Padma. She received Banga-Vibhushan in the year 2011, the highest civilian honour of the state. She occasionally sings for other languages, including Hindi as well. Sandhya Mukherjee, also known as Sandhya Mukhopadhyay is a very popular singer and musician of Bengali music.
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